Simple, transparent pricing
Pick the plan that matches how many brands and keywords you need to defend. All plans include hourly checks, screenshot evidence, and unlimited manual scans.
Starter
Brand protection on a budget
- 1 brand keyword
- Hourly SERP checks (24x daily)
- UK-wide scanning (1 location)
- SERP screenshot evidence
- Slack + email alerts (1 recipient)
- Client portal for sharing results
- 30-day screenshot history
- Monthly report email
No credit card required
Standard
Multi-city monitoring + auto-defence
- Everything in Starter, plus:
- Up to 4 UK scan locations (pick from 14 cities)
- Full ad copy + landing URL evidence
- CSV export
- Evidence PDF + cease & desist letter generator
- Weekly digest emails
- Google Ads auto-toggle (pause/enable brand campaign)
- Up to 3 email alert recipients
No credit card required
Agency
PPC agencies and multi-brand operators
- Everything in Standard, plus:
- Unlimited brands
- Unlimited keywords and scan locations
- White-label client portals
- Dedicated account manager
- Custom data retention
- Watchlist domains and scheduled reports
- Bespoke pricing — get in touch
Account live within 24 hours
From our customers
What our users say
“We thought we were on top of brand monitoring. The first 24 hours with SerpAlert showed us more than the previous six months of manual checks.”
Head of Paid Media
UK PPC Agency, Anonymised
“We were spending nearly forty thousand a year defending against ghosts. SerpAlert proved nobody was bidding on our name. That budget now drives actual growth.”
Marketing Director
UK E-commerce Brand, Anonymised
“14 competitors on our brand term in 15 days. We had no idea the problem was this big until we had the data.”
Brand Manager
UK Financial Services, Anonymised
“Our account managers went from 40 hours a month on manual screenshotting to zero. SerpAlert does it all and catches the stuff we always missed — overnight, weekends, early mornings.”
Agency Director
UK PPC Agency, Anonymised
“The trademark complaint was filed in an afternoon with SerpAlert evidence. Google pulled the competitor's ads in five days. That used to take us months of manual evidence collection.”
Legal Counsel
UK Retail Brand, Anonymised
“We paused our brand campaign and redirected £3,200 a month into acquisition. 90 days later, zero loss in brand traffic, 34% increase in new customers. The proof was in the monitoring data.”
Growth Lead
UK Health & Wellness Brand, Anonymised
Frequently asked questions
- Can I cancel anytime?
- Yes, cancel from your billing settings.
- What happens after my trial?
- Monitoring pauses but you can still view all historical data. Subscribe from your dashboard to resume monitoring instantly.
- How many keywords can I monitor?
- Starter and Standard include 1 brand keyword. For multi-keyword or multi-brand monitoring, agency plans scale to whatever you need — get in touch.
- Which plan should I pick?
- Starter is for brand owners who only need to know if competitors are bidding against them at all — hourly checks from a single UK location. Standard adds multi-city scanning (up to 4 cities), full ad copy evidence, evidence PDFs, and Google Ads auto-toggle. Agency is for PPC agencies managing multiple client brands.
- How often are checks run?
- Every hour, 24 times a day, across every location you monitor. Plus manual checks anytime from the dashboard.
- What does 'multi-location scanning' mean?
- Competitors sometimes run brand-bid campaigns targeted at specific UK regions — e.g. only Leeds or Glasgow — that never appear on a default London search. Standard lets you pick up to 4 UK cities and we scan the same keyword from each location every hour, union the results, and tell you which competitors are geo-targeted where.
- Do you support other countries?
- Currently UK only. More coming soon.
- Do you offer agency pricing?
- Yes — agencies monitoring multiple client brands get bespoke pricing based on volume and feature needs. Get in touch to discuss.
- Can my clients see their own reports?
- Yes, every brand gets a client portal with a unique link. Clients get read-only access to their monitoring data without needing a login. Agency plans get white-labelled portals.
Need proof before you commit?
Run the free audit first to see whether competitors are active on your brand terms, then start the trial when you want always-on monitoring.
Use the audit for a low-friction check. Use the trial when you are ready to monitor hourly.