Should you turn off brand campaigns?
Enter your numbers to see how much budget you could redirect to growth.
Your numbers
Brand ROAS is typically 8-15x because customers already know you.
Non-brand campaigns target new customers. Typical ROAS is 3-8x.
Studies show 70-90% of brand clicks go to the organic listing anyway.
The result
Current monthly revenue
£20,000
from £2,000/mo at 10x ROAS
Projected monthly revenue
£28,000
organic + new customer revenue
How it breaks down
80% of customers find you without ads
20% who only click ads, not organic
£2,000 redirected at 6x ROAS
Annual impact
+£96,000
additional revenue per year
The maths works in your favour.
You'd gain £12,000/mo in new customer revenue while only losing £4,000/mo in brand traffic. SerpAlert monitors hourly so you can switch defence back on within 60 minutes.
Assumptions & methodology
Brand retention rate: 70-90% for established brands (Google/Bing research). New brands may retain less.
Non-brand ROAS: E-commerce averages 4-8x, lead-gen 3-6x. Varies by industry.
Not accounted for: Competitor brand bidding (which SerpAlert monitors), seasonal variation, or brand visibility value.
Recommendation: Test gradually. Reduce brand spend by 50% first, monitor for 2-4 weeks, then decide.
The brand campaign trap
Most businesses are stuck in a cycle of paying for traffic they already own.
You're paying for clicks you'd get anyway
Research shows 80% of brand ad clicks would have gone to your organic listing for free. That's budget down the drain.
Turn off brand ads, redirect to growth
Take every penny of that brand budget and put it into acquisition campaigns — non-brand keywords, product categories, competitor terms.
We watch for competitors, you grow
SerpAlert monitors your brand SERPs every hour. If a competitor bids on your name, you'll get an alert with screenshot proof.
How it works
Add your brand keyword
Enter the brand term you want to protect. We'll start monitoring it immediately.
Optionally pause brand campaigns
If you choose to, pause your brand ads and redirect that budget into acquisition campaigns — non-brand keywords, product categories, competitor terms.
Get alerted when competitors appear
If a competitor starts bidding on your brand, you'll get an alert with SERP screenshots as evidence.
Everything you need to protect your brand
Hourly checks
We check Google SERPs every hour — 24 times a day — so you catch threats fast.
SERP screenshots
Full-page screenshots of every check, stored as evidence.
Competitor intelligence
See which competitors are bidding and track their ad copy.
Evidence packages
Shareable reports with timestamps and screenshots for your team.
Slack Alerts
Get notified instantly via Slack when a competitor appears.
Agency client portals
Give clients their own branded view with read-only access.
Free brand protection tools
No signup required. Check your brand right now.
Brand Theft Score
Enter your brand name and get a free 0–100 score showing how aggressively competitors are stealing your clicks.
Get My ScoreFree Brand Audit
Check whether competitors are bidding on your brand keyword right now. See live competitor coverage instantly.
Run Free AuditBudget Calculator
Calculate how much you're wasting on Google Ads brand campaigns and see what happens when you redirect it.
Calculate NowReclaim your brand budget today
Start with a free audit to see whether competitors are actually bidding on your brand. Move to the trial when you want hourly monitoring and alerts.
7-day free trial. No credit card required.