Brand Protection Blog
Guides on brand bidding, competitor monitoring, and making the most of your Google Ads budget.
How to Stop Competitors Bidding on Your Brand Name in Google Ads
Competitors are bidding on your brand keywords in Google Ads. Here's exactly what you can do about it — from Google's trademark policy to automated monitoring.
Read moreShould You Bid on Your Own Brand Name in Google Ads? A Data-Driven Answer
The debate is settled. Here's what the data actually says about bidding on your own brand keywords — and when you should stop.
Read moreWhat Is Brand Bidding? A Complete Guide for Marketers
Brand bidding is when advertisers bid on a competitor's brand name as a Google Ads keyword. Here's everything you need to know — how it works, whether it's legal, and how to protect yourself.
Read moreGoogle Ads Trademark Policy Explained: What Competitors Can and Can't Do With Your Brand
Google's trademark policy changed in February 2025. Here's what it means for your brand — what's allowed, how to file complaints, and how to protect yourself.
Read moreBest Brand Bidding Monitoring Tools in 2026: A Honest Comparison
We compared the top brand bidding monitoring tools — from enterprise platforms to affordable alternatives. Here's what actually works.
Read moreCompetitor Ad Monitoring for Google Ads: The Complete Guide
How to track what your competitors are advertising on Google — from free methods to automated tools. A practical guide for PPC managers.
Read moreHow to Detect if Competitors Are Bidding on Your Brand Keywords
5 ways to find out if someone is bidding on your brand name in Google Ads — from quick manual checks to automated monitoring.
Read moreBrand Keyword Monitoring Tools: Automated Alerts for Competitor Ads
Set up automated alerts when competitors bid on your brand keywords. Compare the best monitoring tools and learn what to look for.
Read moreGoogle Ads Brand Protection: The Complete Guide for 2026
Everything you need to protect your brand on Google Ads — from trademark policy to monitoring tools to legal options.
Read morePPC Brand Monitoring: How to Track Competitor Ads on Your Brand
A step-by-step guide to monitoring competitor PPC activity on your brand keywords — what to track, how often, and what to do when you find violations.
Read moreBrand Campaign Incrementality: How to Test if Your Brand Ads Are Worth It
Most brand campaigns look profitable but aren't. Here's how to run an incrementality test to find out whether your brand ads are actually driving new revenue.
Read moreHow Much of Your Brand Ad Spend Is Wasted? Calculate Your Hidden Cost
Most businesses waste 60-80% of their brand campaign budget. Here's how to calculate exactly how much you're losing — and what to do about it.
Read moreWhat Happens When You Pause Your Google Ads Brand Campaign
Thinking about turning off your brand ads? Here's exactly what to expect — the traffic you'll keep, the traffic you'll lose, and how to monitor the transition.
Read moreBrand ROAS Is a Lie: Why Your Best-Performing Campaign Is Your Worst Investment
A 10x ROAS on brand campaigns sounds incredible. But it's measuring the wrong thing. Here's why brand ROAS is the most misleading metric in Google Ads.
Read moreAffiliate Brand Bidding: How to Detect and Prevent It
Your affiliates might be secretly bidding on your brand keywords, costing you commission on sales you would have made anyway. Here's how to catch them.
Read moreGoogle Ads Auction Insights Explained: What Competitor Data Actually Tells You
Auction Insights is the most underused report in Google Ads. Here's how to read it, what each metric means, and how to use it for competitive intelligence.
Read moreCan You Sue a Competitor for Bidding on Your Brand Name?
A competitor is buying your brand name as a Google Ads keyword. Is it legal? Can you take legal action? Here's what UK and EU law actually says.
Read moreHow to Write a Cease and Desist Letter for Brand Bidding
A step-by-step guide to writing an effective cease and desist letter when a competitor is bidding on your brand keywords in Google Ads.
Read moreBranded vs Non-Branded Keywords: Where Should You Actually Spend Your Budget?
Most businesses over-invest in branded keywords and under-invest in non-branded acquisition campaigns. Here's how to find the right balance.
Read moreWhy Your Branded CPC Suddenly Increased (and What to Do About It)
Your brand keyword CPCs just spiked. Here are the 5 most likely causes — and how to fix each one without overspending.
Read moreHow to Use Google Ads Brand Exclusions to Stop Budget Waste
Brand exclusions prevent your non-brand campaigns from wasting budget on branded searches. Here's how to set them up properly.
Read moreHow Google Ads Works for Brand Keywords (and Why Competitors Exploit It)
A plain-English explanation of how Google's ad auction works for brand searches — and why it creates a £billions-a-year problem for advertisers.
Read moreThe Brand Campaign Trap: How Google Profits From Your Brand Loyalty
Google makes billions from advertisers bidding on their own brand names. Here's how the system works — and why most businesses are stuck in a cycle of wasted spend.
Read moreHow to Run a Brand Campaign Incrementality Test (Step-by-Step)
A practical, step-by-step guide to testing whether your Google Ads brand campaigns are actually driving incremental revenue.
Read moreHow to Read Your Google Ads Auction Insights Report
A beginner-friendly guide to the Auction Insights report — what each column means, how to spot threats, and what to do when competitors appear.
Read moreA Competitor Is Bidding on My Brand Name — What Are My Options?
You've discovered a competitor advertising on your brand keywords. Don't panic. Here are your 6 options, from free to nuclear.
Read moreGoogle Ads Brand Campaign Best Practices for 2026
If you're running brand campaigns in Google Ads, here's how to do it efficiently — minimise waste, maximise coverage, and know when to scale back.
Read moreHow Performance Max Cannibalises Your Brand Traffic (and What to Do)
Performance Max campaigns love brand traffic because it converts easily. Here's how to stop PMax from eating your brand budget.
Read moreWhat Is SERP Monitoring and Why Does It Matter for Brand Protection?
SERP monitoring tracks changes in search engine results pages. For brands, it's the early warning system that catches competitor ads before they cost you customers.
Read moreThe True Cost of Google Ads Brand Campaigns: Industry Benchmarks
What do businesses actually spend on brand campaigns? We break down the real costs — including the hidden ones — across industries.
Read moreGoogle Ads Trademark Complaint Template: File Your Complaint in 10 Minutes
A ready-to-use template for filing a Google Ads trademark complaint when competitors use your brand name in their ad copy.
Read moreCease and Desist Letter Template for Brand Bidding
A professional cease and desist letter template you can customise and send when a competitor is bidding on your brand keywords with misleading ads.
Read moreBrand Bidding Policy Template for Affiliate Programmes
A ready-to-use policy template that prohibits affiliates from bidding on your brand keywords. Protect your margins and prevent commission leakage.
Read moreBrand Protection Checklist for PPC Managers
A practical 20-point checklist covering everything PPC managers need to protect their brand on Google Ads — from trademark filing to monitoring setup.
Read moreTurn blog intent into a real funnel step
If a reader is worried about competitor bidding, the fastest next step is the audit. If they already know the pain, send them to the calculator or the trial.