What's Your Brand Theft Score?
Enter your brand name. We'll check Google right now and score how aggressively competitors are stealing your clicks — free, no signup.
How the Brand Theft Score Works
1. We Check Google Live
We query Google Ads for your brand term right now, identifying every competitor currently bidding against you.
2. Calculate Your Score
Your score (0–100) factors in competitor count, ad positions, domain variety, and estimated spend impact.
3. Get Your Action Plan
Receive a tailored risk assessment with estimated wasted spend and step-by-step recommendations.
What Does Your Brand Theft Score Mean?
Score 0–24 (Low Risk): Few or no competitors are currently bidding on your brand keywords. Your brand CPC is likely low and your organic listings are probably safe. Monitor periodically to catch changes early.
Score 25–49 (Medium Risk): A small number of competitors have started testing your brand terms. This may escalate — set up monitoring so you can react before they increase their bids.
Score 50–74 (High Risk): Multiple competitors are actively bidding on your brand, driving up your CPCs and Intercepting your traffic. You should review your Auction Insights data and consider cease-and-desist action.
Score 75–100 (Critical): Numerous competitors are aggressively targeting your brand keywords. Your brand campaign costs are likely inflated and a significant portion of your clicks are being stolen. Immediate action is recommended.