Question 1

What does a SerpAlert case study show?

Accepted Answer

Each case study presents real monitoring data from a SerpAlert customer account — exact check counts, competitor incidents detected, budget impact, and enforcement outcomes. Brand and competitor names are anonymised for confidentiality, but every number is real and verified against the production database.

Question 2

How quickly can SerpAlert detect competitor brand bidding?

Accepted Answer

SerpAlert checks Google SERPs every hour — up to 24 times per day per keyword. When a competitor appears on your brand term, you receive an instant Slack or email alert with screenshot evidence. Most competitors are detected within the hour they start bidding.

Question 3

Can SerpAlert help reduce Google Ads brand spending?

Accepted Answer

Yes. In one case study, SerpAlert proved a UK e-commerce brand had zero competitors on its brand terms over 20 days of hourly monitoring. The brand confidently paused £3,200/month in defensive brand spend — saving £38,400/year — while maintaining instant alerts if a competitor ever appears.

Question 4

Is SerpAlert suitable for PPC agencies managing multiple clients?

Accepted Answer

Yes. In one case study, a UK PPC agency used SerpAlert to monitor 8 client brands simultaneously, detecting 47 competitor brand bidding incidents in 30 days and eliminating 320 hours of manual monthly checking. The agency volume plan starts at £69 per brand per month.

Real monitoring data. Real results.

14 competitors. 1 brand term. 15 days.

47 competitor attacks. 8 client brands. 1 agency.

Zero competitors. £38k saved. Every year.

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